The Identity Crisis is a personal blog created to address and uncover the underlying lack of purposeful connection between business and consumer, and within.
Consumption is at an astronomical high.
In an age of performance for social media recognition and discourse, individuality is easily lost and underappreciated. Individuals, businesses and systems are in a crisis of their own identity- promoting, producing, and consuming items that fill only a temporary desire.
So I ask you,
WHO EVEN ARE YOU?
WHAT DO YOU STAND FOR?
HOW DO YOU PUT YOUR MONEY WHERE YOUR MOUTH IS?
The Identity Crisis runs a fine tooth comb through elements of society that contribute to style, consciousness, self-perception and business, then braids them all together to demonstrate how they can be intertwined. Music, Pop Culture, Fashion and Geopolitical happenings all contribute to and influence our lives differently. And in turn, produce various genres of identity that we portray to others and admit to ourselves.
The Identity Crisis not only draws attention to these differences, but creates a throughline to our ethos.
Whoever you are, let’s embody better consciousness, better business, better confidence, better connectivity.
A strong authentic identity.

