Deep dive into the declarative F/W 2024 collection by French Fashion House, Chloé. This chic 70s inspired collection has a strong influence on fast-fashion and RTW brands, like Zara and MANGO.
At the start of 2024, trend and culture enthusiasts were covering how “girlhood” is out and “womanhood” is in. Here, with Boho Chic, we see womanhood ushered in and positioning itself to take a strong hold in style. This collection from Chloé was a strong repositioning from their new creative director, Chemena Kamali, and will without a doubt be a significant influence on what fast-fashion produces.
A-list celebrities Sydney Sweeney and Daisy Edgar-Jones have already been spotted in looks from this collection, securing them the title of the latest “it girls”. Keep an eye out for these elements as they trickle down the trend curve and pop up in more every day and palatable styles for the every day consumer.
THE IDENTITY CRISIS 